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Know your “why”! Interview with Life-coach Douglas Chow.

A huge part of personal branding is to know your ‘why’. Today we have Douglas Chow from Empower Advisory with us. Douglas shares with us his expertise and experiences on life-coaching, his fight against scammers and investment. Enjoy the interview!


IKIGUIDE: Hi Douglas! Thank you for accepting our interview today!
Douglas: Most welcome.

IKIGUIDE: Can you tell us more about the services provided by Empower Advisory?
Douglas: Empower Advisory is an organization where people are coached how to invest successfully in the stock and property market in a small group (no more than 6 participants per session) or personal home coaching for optimal learning and hands on application.

Besides that, Empower Advisory also offers complimentary business advisory and life coaching. As the head of Empower Advisory, I also offer realtor service and advisory.

Empower Advisory is a non profit-driven organization.

IKIGUIDE: We understand that you run complimentary life coaching sessions too. What is the motivation behind this service?
Douglas: Many people go to motivational seminars and pay thousands of dollars, thinking they can change their lives around or get proper guidance. The truth is the feel good adrenaline they get in those sessions don’t last. One day, one week, one month, one year down the road, there is no progress. Thinking that all they lack is motivation, they go for another round of motivation seminars or splash on motivational books and videos. Often, the only tangible impact is a permanent dent in their wallets and a feeling of being taken for a ride.

Motivation talks do not work because every individual faces a unique set of challenges and self-limiting beliefs that require personal confidential coaching. Mass feel good motivational seminars can never address such personalized challenges. They are never designed for this. I see them as entertainment. The winners are the motivational speakers and the motivation speaking industry with its lucrative ecosystem built upon motivational videos, books and fan events.

Life-coaching is also abused by some practitioners who see their clients as a regular paycheck, which incentivizes making the client dependent on life coaching for as long as possible. You probably can guess the aforementioned disturbed me enough to do something about it. To right the wrongs, you might say.

IKIGUIDE: As a life coach, have you met difficult people?
Douglas: No, only people who are not punctual.

But I overlook that as they take the effort to show up as arranged, so that’s fine.

IKIGUIDE: Can you share with us some of the more rewarding times as a life coach?
Douglas: People are always pleasantly surprised at the tremendous value they get for free. I’ve gotten feedback that my life coaching is way better than those that they’ve had to pay for elsewhere.

And of course it’s heartwarming when they take action to change their lives or solve their problems after their sessions with me.

IKIGUIDE: If I were a young adult and approached you saying that I have no idea what I want to do with my life, how would you respond?
Douglas: Many people don’t know what they want to do with their lives even when they are in their 40s and 50s.

Eventually, they give up thinking about it and just move along like before.

That’s fine, really. But if you got this nagging thought that your life should be more purposeful than just existing and moving along, I would start by finding out, without judging you, what you like to do, your strengths, your weaknesses, your aspirations and together brainstorm how to reach your life goals with an eye on reality.

douglas chow ikiguide

IKIGUIDE: We understand that you have a passion against scammers as well. Is there a back-story to this passion?
Douglas: I always have very strong opinion with regards to fairness.

Naturally scammers, abusing a position of trust to manipulate, cheat and con victims of their money gets me fuming.

I have friends who have been caught in investment scams and lost lots of money.

It’s not just money. Relationships within family and among friends are strained, sometimes irreparably, when wounds are licked and the blame game starts.

There is why I sometimes describe Empower Advisory as an anti-scam organisation. To counter property and investment scams, we have investment bootcamps to educate and empower folks. To counter all other scams, we have business advisory and life-coaching.

IKIGUIDE: On a parting note, do you have any words of wisdom for young people who are thinking of becoming entrepreneurs?
Douglas: I have six maxims which I personally believe in. They are the following–

  • Dare to dream, have an eye on reality and find your niche as far as possible.
  • Add real (not imaginary) value to your customers’ lives. Find good reasons for your customers to come back to you again and again. Of course, hard work is a given and watch your cash flow.
  • Don’t be a victim of your ego. If something is clearly not working, modify, let it go and go back to the drawing board.
  • Take good care of your health, mix and network with the right company.
  • Have fun doing what you do. If it ain’t fun, why bother, right?
  • Lastly, don’t be evil. We have enough evil around us.


We hoped you have enjoyed today’s interview. Feel free to connect with Douglas on Facebook or check out the Empower Advisory website or facebook page! 🙂

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